Why Packaging is Vital

What skill do you have to sell? What service do you have to render?

It is not enough to have a skill or service to render, your packaging of that skill or service matters a lot. In the face of competition, it is your packaging that stands you out!

So, what is packaging? The dictionary describes packaging as the process of wrapping ‘GOODS’, and I concur with that description because I see myself as a GOOD always ready for sale.

As an entrepreneur packaging is something you must take very seriously if you want your business to grow. And packaging starts from the very point you conceive your business idea or acquire your saleable skill.

Packaging can go from conceiving a business idea/acquiring a skill to closing a deal:

1. Conceive the idea/acquire the skill;Survey the market;
2. Test the market;
3. Package your service/skill into a proposal;
4. Prepare to pitch your proposal;
5. Don’t wait to be called, follow up your proposal with a call, and repeat such call if necessary;
6. Handle your pitch within 60 seconds- that is the maximum time limit you should set for yourself to pitch your proposal and convince prospects;
7. Exhibit boldness and confidence in yourself- prospects are looking to be sure you can deliver on what you promise.

Happy reading! Happy learning!!