The internet has become a tool that every form of business needs in order to run effectively. In today's world, running a school without having an online presence is like running a school in the 'Agrarian Age'. And that's a no-no for the 21st century school. In a few years most of the things we do today, manually, will be done totally online. And we are approaching a time in Nigeria when teachers will deliver their lessons online, and most schools seem not to be preparing for that time.
Everything is becoming digital, and for schools, it is time to take advantage of this trend and measure up to the future that is already knocking at the door. Certain things are supposed to be readily available online for parents' consumption: School News, School Prospectus, Admission Forms, Enquiry Forms, Entrance Aptitude Test etc. An online presence that is very active will no doubt keep parent happy, as that will make them have this feeling of belonging to a family.
Having a website is just the foundation of your online presence. There are other digital platforms that make up a viable online presence for a school or any other form of business: WhatsApp, Facebook, YouTube etc. Having these tools working actively is vital to business success, and your school is not an exception.
Advantages of an Online Presence
1. Brand Awareness
A viable online presence helps you increase your school brand awareness. It makes your brand visible to prospective parents/clients thereby leading to growth.
2. Audience Reach
A lot of people are spending more of their time on Social Media. This means that you cannot limit your online presence to only a website. Social media platforms enable you reach a wider audience with your brand.
3. Relationship
Growing your school requires building and maintaining a healthy relationship with parents. It is a fact that you cannot meet with every parent and pupil to have a chat about your school. Your online presence therefore solves this dilemma through your engaging and informative school website. And for those who are highly inquisitive, channels like Facebook and Twitter can help you attend to such inquisitive parents, thereby building a solid relationship. A dedicated FAQ Page on your website also helps in attending to questions from parents and pupils.
4. Increased Accessibility
A viable and broad online presence makes you available 24/7 to your visitors, and the importance of this should not be underestimated. The advent of smart phones has made more people become very active online. For this reason, schools must gear up and meet the online needs of prospective parents.
Parents want to get as much information as possible about your school before visiting. And the means of betting such are your online platforms.
*©Mondayspeaks*
Public Speaker and Teacher trainer!
You really make it seem so easy with your presentation but I
ReplyDeletefind this matter to be actually something that I think I
would never understand. It seems too complex and extremely broad for me.
I'm looking forward for your next post, I will try to get the hang of it!
There's definately a lot to learn about this subject.
ReplyDeleteI really like all of the points you have made.
Have you ever thought about publishing an ebook or guest authoring on other
ReplyDeleteblogs? I have a blog based upon on the same topics you discuss
and would really like to have you share some stories/information. I know
my visitors would enjoy your work. If you're even remotely interested, feel free to shoot me
an email.
bookmarked!!, I really like your blog!
ReplyDeleteNice post. I learn something totally new and challenging on blogs I stumbleupon on a daily basis.
ReplyDeleteIt will always be exciting to read articles from other writers and use a little
something from other web sites.
Attractive section of content. I just stumbled upon your site and in accession capital to
ReplyDeleteassert that I acquire in fact enjoyed account your blog posts.
Any way I will be subscribing to your feeds and even I achievement you access consistently rapidly.
Thank you for the auspicious writeup. It in fact was a amusement account
ReplyDeleteit. Look advanced to more added agreeable from you!
By the way, how could we communicate?
With havin so much content do you ever run into any issues of plagorism or copyright infringement?
ReplyDeleteMy website has a lot of completely unique content I've either written myself or outsourced but it
appears a lot of it is popping it up all over the internet without my agreement.
Do you know any techniques to help protect against content from being ripped off?
I'd really appreciate it.
Good day! This post could not be written any better!
ReplyDeleteReading through this post reminds me of my old room
mate! He always kept talking about this. I will forward this write-up to him.
Fairly certain he will have a good read. Many thanks for sharing!
I am regular reader, how are you everybody?
ReplyDeleteThis article posted at this website is in fact
good.
Awesome! Its genuinely remarkable article, I have got much clear idea concerning
ReplyDeletefrom this article.